Organization of big cultural events (like open air music festivals), or sport events, are still challenges for organizers from point of view of parking of visitors’ cars. Often, several parking locations are available. Visitors try to seize the nearest possible parking place to the stadium. This way, parking places in parking locations very near to the stadium are seized first. The later visitor comes, the farther parking place from stadium are free for his/her car. During this process of looking for free parking places, high risk of congestions and collisions is typical. This causes higher air pollution and fuel consumption too. Using of Internet of Things (IoT) technologies can help to prevent mentioned negative impacts. In frame of the Entrepreneurial Case, students supervised by lecturers, will collaborate on looking for technical, business and societal solutions how IoT can be used for development of smart parking solutions that could be used during big cultural and sport events. Their task will be oriented to relations between IoT solution owner and IoT solution producer (ICT company) and event organizer (event agency).
It should be possible to use the proposed solution very flexible. Some system of sensor network (wireless?) could be installed only during the cultural or sport event. After using at one place, it could be possible to use the system at another place, for another event. Sensors should count cars that come in and out of parking location, to support decision of visitors or event organizers about desired parking place. For example, current situation at all parking locations that can be used during the cultural event could be displayed as a map in the mobile devices (smartphone, tablet). In this description, the parking location is some place with several parking places that can be seized in different ways, no exact layout for parking places exists.
Proposed solution is an opportunity for the big cultural or sport events that are organized in places which are not used for such events regularly (e.g., small airports, camping areas). These locations do not provide some stable infrastructure for monitoring of cars and are not regularly used for car parking. Using of proposed solution needs to be discusses from several perspectives – technical, business and societal, to identify possible weaknesses of this concept.
 The triple layered business model canvas: A tool to design more sustainable business models http://www.sciencedirect.com/science/article/pii/S0959652616307442
 The B2B Knowledge Gap http://www.sciencedirect.com/science/article/pii/S0167811616300040
 Deployment of an open sensorized platform in a smart city context http://www.sciencedirect.com/science/article/pii/S0167739X16305519
 Development of B2B marketing theory (Amjad Hadjikhani, Peter LaPlaca) https://www.sciencedirect.com/science/article/pii/S0019850113000618?via%3Dihub
 Harnessing marketing automation for B2B content marketing (Joel Järvinen, Heini Taiminen) https://www.sciencedirect.com/science/article/pii/S0019850115300018?via%3Dihub
 The future of B2B marketing theory: A historical and prospective analysis (Roberto Mora Cortez⁎, Wesley J. Johnston) https://www.sciencedirect.com/science/article/pii/S0019850117300263?via%3Dihub
 Citizen-centric data services for smarter cities (Unai Aguilera, Oscar Peña, Oscar Belmonte, Diego López-de-Ipiña) https://www.sciencedirect.com/science/article/pii/S0167739X16304770?via%3Dihub
 Methodology for the of building process integration of Business Model Canvas and Technological Roadmap (Miguel Angel Toro-Jarrín, Idalia Estefania Ponce-Jaramillo, David Güemes-Castorena)https://www.sciencedirect.com/science/article/pii/S004016251600010X?via%3Dihub
 Mobile Phone Based Parking System. (Kinyanjui K. and Mwaura Kahonge A. (2013). International Journal of Information Technology, Control and Automation, 3(1), pp.23-37. http://wireilla.com/papers/ijitca/V3N1/3113ijitca03.pdf
 Smart Parking System Based on Embedded System and Sensor Network. (Ibrahim F., Nirnay P., Pradeep, S., Pradip, O. and B. N. Shardoor 2016). International Journal of Computer Applications, 140(12), pp.45-51. http://www.ijcaonline.org/research/volume140/number12/shaikh-2016-ijca-909532.pdf