You are an Entrepreneur and you believe in the idea of connected agricultural areas. With your idea agriculture shall be optimized regarding watering and fertilization. To realize the idea, hardware like sensors or actuators and new connectivity variants like NB-IoT or 5G can be used. Connected sensors can measure soil conditions and send the information to farmers, fertilizer manufacturers or other interested parties. With the sale of sensors or the sale of the whole smart agriculture solution, direct business models can be achieved. Based on data about soil conditions, indirect business models can be achieved. In example, data analytics can be used to generate data insights, which can be valuable in various use cases. Furthermore, the idea of Smart Agriculture can be adopted with other technologies like Virtual Reality to further optimize farming.
In this case study students can elaborate…
- an assessment/evaluation of suitable technologies
- direct and indirect business models
- the end to end value chain and essential stakeholders/partners
- a detailed business case
- a market analysis
- a distribution concept
- societal topics regarding Smart Agriculture
- other technical, business and societal topics.