You are an Entrepreneur and you believe in the idea of price automation within grocery stores. By
introducing your solution, grocery stores can adapt their prices all-automatic via a network
connection (e.g. NB-IoT or 5G). Utilizing connected electronic shelf labels and a pricing automation
Artificial Intelligence (AI), the solution enables retailers to change their prices based on
competition, special events and promotions, etc. Retailers can save time by implementing your
solution and can reduce staff expenses. Customers will experience more appealing prices instantly
and in real-time. In addition, prices can be automatically adjusted to the time of day in order to
offer discounts on good with an expiry date such as vegetables or meat to avoid wasting the
goods. Furthermore, the idea of a price automation can be adopted with other technologies like
Virtual Reality to make the shopping experience more easy and attractive.
In this case study students can elaborate…
– an assessment/evaluation of suitable technologies
– direct and indirect business models
– the end to end value chain and essential stakeholders/partners
– a detailed business case
– a market analysis
– a distribution concept
– societal topics regarding Price Automation
– other technical, business and societal topics.
 Evans, J. G., Shober, R. A., Wilkus, S. A., & Wright, G. A. (1996). A low‐cost radio for an electronic price label system. Bell Labs Technical Journal
 Kalyanam, K., Lal, R., & Wolfram, G. (2010). Future store technologies and their impact on grocery retailing. In Retailing in the 21st Century
(pp. 141-158). Springer, Berlin, Heidelberg.
 Kämäräinen, V., Småros, J., Holmström, J., & Jaakola, T. (2001). Cost-effectiveness in the e-grocery business. International Journal of Retail & Distribution Management